How much does it cost?

Growing a startup is not cheap – your team could spend 30,000 hours and $1M-$2M to get to Series A, when you add in Facebook ads, SEO, recruiters, staffing, designers, agencies, consultants and marketing software. (Marketing gets expensive fast!) And how confident are you that those things will work?

Our program costs £12,000 per team, which includes full participation for up to 6 employees, plus your entire team, including future hires can access all the recordings and course materials for 12 months. Full participation includes live sessions, mentoring calls with our coaches plus outside experts to support you in applying these lessons to your business.

Frequently Asked Questions

What about my competitors?

Our discussions must be 100% candid. Therefore we cannot allow competing companies under any circumstances. We’ll manage this through the application process.

What are the selection criteria?

We want this program to have a huge impact on your business. So we’re looking for companies that will have the greatest benefit from our program. That means you need a good functioning product, a talented team, enough resources to try stuff, and most of all, a genuine desire to commit to the process, reflect and try new things.

How many slots are available?

Only 30 companies, so that each one can get direct personal attention.

Who from my team should attend?

Up to 6 people, should include founders, recommend also your head of growth and/or product (if you have them) and analytics. We can work with you on this list during our intake session. (While your extended team cannot participate live, they can access the recordings and course materials).

Are you taking equity?

Not at this time.

Will we actually be working directly with the coaches?

Yes. 

Are the lessons live or pre-recorded video?  Can we ask questions on the call?

All 100% live so you can question, debate and discuss with the instructors and other participants, and  follow-up during office hours.

Will the sessions be recorded if I cannot attend?

Yes, participants will have access to the recordings for one year from the program start date.

Do you work 1:1 with companies outside this program?

That’s how we started out. But we found that the structured program is much more impactful. We can actually spend a lot more time together (lessons + 1:1 coaching sessions), bring in more outside specialists, and the teams also help and encourage each other.

How Advanced is the Material? Okay for non-marketers? Experienced marketers?

The material is intellectually demanding, but does not require marketing experience. It is first principles learning, so it will require a lot of thought and operational discipline. But we will present the content in a way that’s accessible to people with zero marketing background and engaging for experienced marketers alike.

Any Other Mentors?

Occasionally we bring in additional outside instructors to “go deep” on a particular topic. In the past, we’ve been fortunate to run sessions with Sean Ellis, Andy Johns  and Gagan Biyani (founder of Udemy). No promises, but we’re always trying to bring in the best minds we can find!

Is this like Reforge?

Reforge is an excellent online learning program for experienced/elite level marketers working at late-stage startups and corporates. We’re focusing on earlier stage companies, and welcoming people who have no marketing experience whatsoever. And, rather than individual training, we’re focusing on your whole growth leadership team, since growth really is a team sport!