Packed with short practical essays including:
- Why you should not hire a T-Shaped Marketer
- The Important Marketing Decision Every CEO Should Make
- Job Description: 8 Traits for the Perfect Head of Marketing
- Fundraising Benchmarks for a European Series A
- The “Lead Domino” that makes everything easier. (And cheaper!)
- Churn – 3 Non-obvious Insights
- Finding your 10% – Where in the Funnel to Focus?
- CEOs: How to Manage Growth in 1 Hour/Week
- How to Run Growth Sprints
- Perverse Incentives – Avoiding bad KPIs
