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Packed with short practical essays including:

  • Why you should not hire a T-Shaped Marketer
  • The Important Marketing Decision Every CEO Should Make
  • Job Description: 8 Traits for the Perfect Head of Marketing
  • Fundraising Benchmarks for a European Series A
  • The “Lead Domino” that makes everything easier. (And cheaper!)
  • Churn – 3 Non-obvious Insights
  • Finding your 10% – Where in the Funnel to Focus?
  • CEOs: How to Manage Growth in 1 Hour/Week
  • How to Run Growth Sprints
  • Perverse Incentives – Avoiding bad KPIs
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