Packed with short practical essays including:

• Why you should not hire a T-Shaped Marketer
• The Important Marketing Decision Every CEO Should Make
• Job Description: 8 Traits for the Perfect Head of Marketing
• Fundraising Benchmarks for a European Series A
• The “Lead Domino” that makes everything easier. (And cheaper!)
• Churn – 3 Non-obvious Insights
• Finding your 10% – Where in the Funnel to Focus?
• CEOs: How to Manage Growth in 1 Hour/Week
• How to Run Growth Sprints
• Perverse Incentives – Avoiding bad KPIs