While you probably won’t find your “silver bullets” in a blog post, you can learn a lot by studying the approach that’s worked for the most successful outliers in our free ebook “Growth Hacking for Founders.”
Most Popular Lessons
In any sport – cycling, climbing or football – without a strong core (back, hips, abs), your performance will suffer. Likewise, as a CEO, it doesn’t matter what kind of marketing you want to do – Facebook, SEM, PR or outbound – you will struggle to scale acquisition on tactics alone, without a strong core. (8 min’s).
You can spend £10,000 hiring a head of growth. Spend five minutes figuring out how to help them be successful. (5 min’s).
If you’re a marketing recruiter in 2018, “T-shape” is the brief. That illusive combo: Broad “base knowledge” plus deep tactical experience. Why are those expensive hires so hit-or-miss? (6 min’s)
Many of my best growth hires had zero marketing experience. Through years of trial-and-error as a Marketer and a VC, I’ve found these eight traits tell me who to back. (8 min’s)
There’s an oft-repeated myth that $100K monthly revenue = Series A. Of course investors are not that simple. We’ll look at 8 factors that really matter, plus how to use investor psychology to your advantage. (6 min’s)
Bruce Lee weighed 58kg (128 lbs) and his “one inch punch” could knock a man flat. What can the Little Dragon teach us about startup marketing? (3 min’s)
Get the Whole Playbook – Free
All of these “five minute posts” are included in our Playbook,
along with many more covering each of the 5 core strengths, including:
- A Quick Guide to User Psychology
- The “Lead Domino” that makes everything easier. (And cheaper!)
- Benchmarks for a European Series A
- Churn – 3 Non-obvious Insights
- Finding your 10% – Where in the Funnel to Focus?
- CEOs: How to Manage Growth in 1 Hour/Week
- How to Run Growth Sprints
- Perverse Incentives – Avoiding bad KPIs