The Ultimate Startup Marketing Leadership Course

Many of the brightest marketers I know feel under-utilised
  • Seen as “execution” only
  • Struggle to get leaders to listen to their ideas
  • Hoping to get a ‘seat at the table’ when the important decisions are made
  • Looking for a new bigger challenge
  • They want to have a big impact, grow and learn

Sadly, 99% of marketing courses just focus on tactics… so that’s no help!

Learn to be an influential Head of Growth:
  • Bring the latest Startup thinking and approaches into your organisation
  • Be recognised as a strategic thinker and a leader
  • Align your company’s “silos” around a solid growth path
  • Be the obvious candidate when new leadership roles open up
What You’ll Learn (From the World’s Best Startups):
  • Learn about each of the tactical “levers” and when to apply them (or not)
  • Find your “north star metric” that can align and focus everyone
  • Run a process of rapid experimentation via weekly growth sprints
  • Find quick, big, visible wins to establish your credibility
  • Cultivate a growth mindset in your whole team
  • Build a metrics-driven culture to boost ROI
  • Speak the language of Investors and CFOs to explain strategy
  • Hire talented people, set them up for success
  • Find product-market fit (if needed)
  • Scale past product-market fit to unlock more organic growth channels
  • Avoid the common mistakes that kill most startups
  • Uncover the 10% of work that will drive 90% of your growth
  • Develop and present a compelling marketing strategy with “board-level” thinking and terminology.

Get a certification that recruiters, founders and investors respect

“Our portfolio companies who have been through Matt’s program learn a strategic growth framework and process that delivers real impact.”Sitar Teli, Managing Partner, Connect Ventures
If Matt from Startup Core Strengths sent me a candidate, I’d take that person very seriously.”Hannah French, Partner, Founders Keepers Recruitment
“This learning was transformative for us. If you don’t have a growth experiment process in place, go and get one. Hope is not a strategy.”Jack Huang, Founder &amp CEO, Truly
who should join?

Startup Marketers who want to move past tactical execution, be seen as a trusted and influential leaders and strategic thinkers.

Non-Marketers who want to shift  into a marketing leadership  role, and have a track record of good strategic and analytical thinking, for example, scientific research, statistics, coding, finance or consulting.

This Course Includes:
  • 52 brief video lessons, e.g. 3 – 12 minutes each)
  • Simple exercises to apply each lesson to your business
  • Dozens of examples from best startups including Uber, LinkedIn, Facebook, PayPal
  • Tools and worksheets including a KPI Dashboard, growth experiment backlog and interview questions.
  • An online forum where instructors and other leaders can answer your questions.
  • Regular office hours calls with the instructor
  • A certificate of Completion that founders will search for on LinkedIn

It’s what business schools should teach you.”
-Luc Dudler, Founder & CEO, JobPal

For me, the program was like a second Oxford education.”
-Omid Pakseresht, Head of Marketing, Tramonex

I’m easily 4x better at my job now than I was 6 weeks ago.”
-Mark Tenhagen, Head of Growth, Honest Brew

Get instant access.
LIFETIME ACCESS £790

(30-day money-back guarantee)

WHO should not join?
  • If you just want to learn tactics like SEO or Facebook ads, check out Udemy.
  • If you are desperate for  “quick wins” and instant results,  this course will not double your business in six weeks, or guarantee any business results for that matter.
  • If you just want another certification on LinkedIn, you probably won’t get much value from this course.
  • If you want to sound clever with the latest buzzwords and theories… We will call out the research behind our recommendations, but not spend much time on them, other than recommending a book here or there if you want to learn more.
Class Curriculum
Introduction
Messages
Metrics / KPIs
Focus
Conversion Optimisation
Psychology
Traffic
Engagement
Process
Experimentation
Team
About Your Instructor

I spent most of my career building and running marketing teams in Silicon Valley, at PayPal and some less famous startups. After moving to London, I developed and led 500 Startups “Distro Dojo” growth accelerator, which helped 35 startups achieve average YoY growth of 250%.

After watching hundreds of European startups waste investors’ money on bad marketing hires and expensive non-scalable tactics, I founded Startup Core Strengths to help startups learn the foundational mindset and habits to drive sustainable growth. Through e-books, guides, workshops, online learning and occasionally direct coaching, startup founders and marketers can move beyond tactics and learn to build these “core strengths.”

I occasionally lecture on Startup Marketing at Imperial College and Stanford Business School.

Customer Feedback

I have had the privilege of working with Matt as our first investor at StoreMaven. He is one of the brightest investors I ever worked with and has the sharpest eye I’ve seen for Online Marketing.”
– Gad Maor, Founder & CEO, Storemaven

It’s what business schools should teach you.”
-Luc Dudler, Founder & CEO, JobPal

For me, the program was like a second Oxford education.”
-Omid Pakseresht, Head of Marketing, Tramonex

Get instant access.
LIFETIME ACCESS £790

(30-day money-back guarantee)

Important Disclaimer

Please understand our results are not typical. We’re not implying you’ll duplicate them!

We have years of experience building, backing, supporting, growing and running tech startups. The average person who reads a “tips and tricks” article every morning to make themselves feel clever, and then goes back to being reactive and following old habits, that person will get little or no result from this material.

Your results can and will vary and depend on many factors… including but not limited to your own talent and ability, level of effort and focus, and of course a bit of luck!

All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please do not register for this course. But if you are comfortable with the risks, and ready to take action, by all means, please register!

Growth, in business and in our lives, comes from perseverance: following a process of experimentation and learning. But a journey of a thousand miles begins with a step. And this is a great first step!